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Central Kitchen Case Study: Community Engagement

Case study quick links: intro & planning, benefits, design & construction, menu & procurement, staffing, and community engagement (current page).

Community is Key

The success of the School Food Project (SFP) and fact that the FSD has been able to build the Culinary Center is due in large to the commitment of the community of Boulder. It’s difficult to put a price on the value of community building.

Central Kitchen Case Study: Community Engagement

Case study quick links: intro & planning, benefits, design & construction, menu & procurement, staffing, and community engagement (current page).

Community is Key

The success of the School Food Project (SFP) and fact that the FSD has been able to build the Culinary Center is due in large to the commitment of the community of Boulder. It’s difficult to put a price on the value of community building.

The initial group of parents, administrators, and local Boulder residents who joined together to form the School Food Project group in 2007 were critical in convincing the District that an assessment was needed as well as supporting the FSD’s new program in the first year, post-assessment.

The District, Founding Families (members and funders of the SFP), and key businesses, like Whole Foods Market, financially supported the additional professionals who brought the training and systems expertise required for the reorganization of the program. The “all-in” attitude has defined the SFP from the beginning and brought more supporters to the table over the years.

Family Engagement

From the beginning, families were key in their commitment to support the program by having their kids eat the “hot lunch” at school instead of packed lunches from home. Cooper took every opportunity to interface with parents at PTO meetings, locating funding sponsors to enable parents to come to school and try the food, emailing daily with parents, as well as annual surveys and letters.

The parents weren’t always “on board” ⎼ supporting and wanting gluten free options and antibiotic- and hormone-free meats, but also wanting cupcakes at class parties. But Director Cooper has shown her passion for kids’ health. Through her commitment, consistent messaging, and the performance of the FSD team at 51 schools, most nay-sayers became supporters.

Family Engagement

From the beginning, families were key in their commitment to support the program by having their kids eat the “hot lunch” at school instead of packed lunches from home. Cooper took every opportunity to interface with parents at PTO meetings, locating funding sponsors to enable parents to come to school and try the food, emailing daily with parents, as well as annual surveys and letters.

The parents weren’t always “on board” ⎼ supporting and wanting gluten free options and antibiotic- and hormone-free meats, but also wanting cupcakes at class parties. But Director Cooper has shown her passion for kids’ health. Through her commitment, consistent messaging, and the performance of the FSD team at 51 schools, most nay-sayers became supporters.

The community believes in the school food team, and that support has led to the next step, the Culinary Center.
The community believes in the school food team, and that support has led to the next step, the Culinary Center.

School Principal Engagement

School Principal relationships with the FSD were transformed under the SFP; transitioning from “managing the FSD cashiers” to becoming champions for a program that uses a systemic approach to ensure every student at every school site has the same experience in the cafeterias. Principals support Rainbow Days, school gardens and Iron Chef competitions, recognizing the connection between learning, food literacy, and wellness.

Left: Students compete in an Iron Chef competition

School Principal Engagement

School Principal relationships with the FSD were transformed under the SFP; transitioning from “managing the FSD cashiers” to becoming champions for a program that uses a systemic approach to ensure every student at every school site has the same experience in the cafeterias. Principals support Rainbow Days, school gardens and Iron Chef competitions, recognizing the connection between learning, food literacy, and wellness.

Left: Students compete in an Iron Chef competition

Local Partnerships

25% of the dollars the FSD spends on food ingredients is local. The relationships that have grown over the 11 years of program change define the SFP. The farmers and local businesses that partner with the FSD are enthusiastic and committed about feeding kids healthy, local, and delicious meals. They recognize how big the job is and how important it is for the community.

The most important relationship throughout has been with the farmers and local businesses that the FSD has worked with, detailed in the list below.

Partnerships with Farmers and Local Businesses

  • Tamales from La Casita
  • Pot stickers from Sisters Pantry
  • Colorado Tortilla Company
  • Connections to local farmers and program promotion from Boulder County Farmers Markets
  • Educational trips for the FSD team at Ollin Farms
  • Hormone- and antibiotic-free beef and chicken from Legacy Meats and Colorado Native
  • Moe’s Bagels in the breakfast program
  • Whole Foods Market
  • Lucky’s Market

Partnerships with Farmers and Local Businesses

  • Tamales from La Casita
  • Pot stickers from Sisters Pantry
  • Colorado Tortilla Company
  • Connections to local farmers and program promotion from Boulder County Farmers Markets
  • Educational trips for the FSD team at Ollin Farms
  • Hormone- and antibiotic-free beef and chicken from Legacy Meats and Colorado Native
  • Moe’s Bagels in the breakfast program
  • Whole Foods Market
  • Lucky’s Market

Image: Submission from poster contest, “What Local Food Means to Me”

Discover More

About Central Kitchens

Learn more about Central Kitchens and the key factors a district should consider when planning to centralize production.

Partnerships

Funding and partnerships can help you market your department and build you meal program.

Procurement

Shifting a program from heat-and-serve to scratch-cook requires many procurement changes.

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